Designed by nature, arranged with love

Hey! I'm Kate, the owner of Nurture Flora Co., a design studio and urban farm dedicated to creating sustainable wedding flowers, using only local blooms and completely zero waste.

Welcome! I opened Nurture Flora Co. to re-imagine wedding floristry as a force for good. Nature is the guide, muse and partner in creating gorgeous designs.

Nurture Floral Co.'s sustainable wedding flowers are designed by nature and arranged with intention. Gorgeous, nuanced color, full of soul.
Nurture Floral Co.'s sustainable wedding flowers are designed by nature and arranged with intention. Gorgeous, nuanced color, full of soul.

"Do small things with great love."

Mother Tersea

The Creation

of Nurture Flora Co.

The best stories, I believe, are those that turn dirt into flowers. The origin story of Nurture Flora Co. is just like that. 2020 was a year that changed the wedding industry, the world, and me personally. What a year to redefine what success, sustainability and growth can look like. For me, it looked like lots and lot of dirt, seeds, some bulbs, so much research and patience. That research took me through some hard truths of the flower industry and agriculture in general. It lead me to make decisions I am proud of: the creation of Nurture Flora Co. It’s a beautiful story.

Nurture Floral Co.'s sustainable wedding flowers are designed by nature and arranged with intention. Gorgeous, nuanced color, full of soul in San Diego.

Nature as Muse

Cultivating an inspiring relationship with nature for wedding design.

Nature inspires us to celebrate. At Nurture Flora Co. we move with the seasons and use the inspiration and flowers nature gives us seasonally and locally. With this framework, we work with nature and our clients to craft the mood, style and color of an event. We start with a consultation where we talk generally through a color thought process. And then, soon before the event, we meet for a mock up and decide on color and flower specifics.

Nurture Floral Co.'s sustainable wedding flowers are designed by nature and arranged with intention. Gorgeous, nuanced color, full of soul in San Diego.

Hey there!

I'm probably currently covered in dirt in the garden, chasing my pets and kids, cooking dinner, playing with flowers or resting and just watching it all. But, I am really looking forward to getting your email! Thank you for reaching out. I will get back to you as soon as I can.

Sincerely, Kate

Let's chat!

About all the flower-ey things


Nurture Floral Co.'s sustainable wedding flowers are designed by nature and arranged with intention. Gorgeous, nuanced color, full of soul in San Diego.
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